Primrose Cottage - Vacation rental home in Nags Head, NC

Stay, Play and Eat- Donuts, Ice Cream & Coffee Treats! Located on the Duck Boardwalk, behind Dockside Seafood, this breakfast & Dessert-Shop features treats you've never tasted before! Try the hot, made to order, donutz on a stick with more than 35 toppings! They'll melt in your mouth! Or try the Gluten-Free Donuts; limited quantities, daily. Plus, try any or all of the 9 flavors of homemade tastefully twisted soft serve. Frozen yogurt, sorbets, sherbet, hand dipped and homemade ice cream flavors.

Unique coffees, sodas and espresso that will satisfy the whole family. Mix-and-match nostalgic candies and much more. Bring the carnival to your mouth and eat it like nobody’s watchin’! Donutz-On-A-Stick- where visual stimulation meets taste bud overload!

Carnival Treats at the Beach—With Flavorful Creations and Allergy-Friendly Options, Donutz on a Stick Serves Up Sweet Treats for Everyone

David and Stephanie were not always in the business of carnival confections. In fact, Stephanie was a fitness instructor and David worked in the computer field. But he loved donuts and she loved ice cream, and when they saw an opportunity to bring their favorite treats to beachgoers, they jumped on it.

In 2014, the couple opened their first Donutz on a Stick—a family-run, family-friendly dessert shop on the boardwalk. They quickly realized that in order to serve everyone, they would need to get creative. “We had a family who would come in, and one of the little boys would have to wait by the door because of his gluten allergy,” David says. “That didn’t sit well with us. We wanted everyone to come under the same roof no matter what kind of allergies they had. And we continue to work towards that goal.”

The Williams’ daughter Desireé spent six weeks experimenting until she created a gluten-free donut that was totally safe and delicious. Gluten-free donuts are now a huge part of the business, with more than 1,000 being served each day, just out of the Duck location. But you will want to call or stop by to reserve them in advance.

The Williams’ other three children, David, Justin and Christian, have all invented menu items as well, such as Christian’s donut milkshake, which features hot and fresh cooked donuts blended into a milkshake with another donut on top making it picture perfect.

While all the Williams have created menu items, the most popular pick—the donut sundae—was actually a happy accident.

“We were being featured in a local magazine and we could only have one photo for the article,” David says. Since both ice cream and donuts were equally popular, “we built the donut sundae for the photo and we discovered after the photoshoot that it tasted amazing. It was completely serendipitous.”

The Williams family is constantly creating and improving upon their recipes. At the heart of it all is a desire to see everyone come in and enjoy an experience together. They want to bring the carnival to your mouth.

“No matter how busy we are—even if there’s a line down the boardwalk—every customer gets that engagement and service from us,” they say.

The family has since opened a second location in the Hampton Roads, Virginia area.